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News, analysis, and practical pricing tips for UK home bakers. Short, useful posts when there's something worth reading.
Subscribe via RSSMost UK home bakers know their cost per cake. Almost none know how many orders a year they need to break even. Here's the ten-minute calculation.
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How many cakes do you need to sell to break even? A UK home baker's fixed-cost guide
Most UK home bakers know their cost per cake. Almost none know how many orders a year they need to break even. Here's the ten-minute calculation.
Read post → PackagingPackaging is eating your margin — and you're probably not charging for it
From a 20p cello bag to a £4.50 gift box, packaging costs pennies per order, so most UK home bakers never price it. Across a year, it's hundreds.
Read post → PricingMates rates: how to handle discount requests from friends and family without losing money or friendships
The friend asking for 'just a small cake' as a favour. The formula, five scripts that quote it without flinching, and what each gifted cake actually costs.
Read post → PricingWhy £4/hour isn't a hobby, it's a problem
Most UK home bakers have never worked out their real hourly rate. When the maths gets done — counting market hours, not just bake time — a lot are below £5/hour. Here's why £4/hour isn't a hobby.
Read post → PricingHow to stop feeling sick when you send your prices
Every home baker knows the nausea when you send a price. It's not the number — it's that you're guessing. Here's what changes when you've costed the recipe properly, and scripts that don't apologise.
Read post → Recipe CostingButter is up 19%: how to recost your recipes without losing your regulars
UK butter prices are up 19% over the past year. For cake, brownies, and anything with buttercream, that's real money per bake — and a five-minute recost.
Read post → PricingThe price-rise message you've rewritten four times
You've done the maths. Butter, the minimum wage, the oven cap. Now you need to tell your regulars. Here's the message that works — and why they'll barely notice.
Read post → Business CostsThe UK minimum wage just rose to £12.71. Have you recosted?
On 1 April 2026 the UK National Living Wage rose to £12.71 — a 4.1% increase. Most home bakers haven't recalculated their labour cost. Here's the five-minute fix.
Read post → Business CostsYour oven just got cheaper: how the April 2026 energy price cap change affects your per-cake costs
On 1 April 2026 the Ofgem price cap dropped 6.7%. Most home bakers haven't recalculated their oven costs — here's the five-minute fix.
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