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News, analysis, and practical pricing tips for UK home bakers. Short, useful posts when there's something worth reading.
Subscribe via RSSThe friend asking for 'just a small cake' as a favour. The formula, five scripts that quote it without flinching, and what each gifted cake actually costs.
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Mates rates: how to handle discount requests from friends and family without losing money or friendships
The friend asking for 'just a small cake' as a favour. The formula, five scripts that quote it without flinching, and what each gifted cake actually costs.
Read post → PricingWhy £4/hour isn't a hobby, it's a problem
Most UK home bakers have never worked out their real hourly rate. When the maths gets done — counting market hours, not just bake time — a lot are below £5/hour. Here's why £4/hour isn't a hobby.
Read post → PricingHow to stop feeling sick when you send your prices
Every home baker knows the nausea when you send a price. It's not the number — it's that you're guessing. Here's what changes when you've costed the recipe properly, and scripts that don't apologise.
Read post → Recipe CostingButter is up 19%: how to recost your recipes without losing your regulars
UK butter prices are up 19% over the past year. For cake, brownies, and anything with buttercream, that's real money per bake — and a five-minute recost.
Read post → PricingThe price-rise message you've rewritten four times
You've done the maths. Butter, the minimum wage, the oven cap. Now you need to tell your regulars. Here's the message that works — and why they'll barely notice.
Read post → Business CostsThe UK minimum wage just rose to £12.71. Have you recosted?
On 1 April 2026 the UK National Living Wage rose to £12.71 — a 4.1% increase. Most home bakers haven't recalculated their labour cost. Here's the five-minute fix.
Read post → Business CostsYour oven just got cheaper: how the April 2026 energy price cap change affects your per-cake costs
On 1 April 2026 the Ofgem price cap dropped 6.7%. Most home bakers haven't recalculated their oven costs — here's the five-minute fix.
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