Price It Right — Baking BlogPricing tools and plain-English advice for UK home bakers. New posts when there’s something worth reading.https://priceitright.co.uk/en-gbMates rates: how to handle discount requests from friends and family without losing money or friendshipshttps://priceitright.co.uk/food/baking/blog/mates-rates-friends-family-cake-discount/https://priceitright.co.uk/food/baking/blog/mates-rates-friends-family-cake-discount/The friend asking for 'just a small cake' as a favour. The formula, five scripts that quote it without flinching, and what each gifted cake actually costs.Wed, 06 May 2026 00:00:00 GMTPricingMates RatesCustom OrdersNealWhy £4/hour isn't a hobby, it's a problemhttps://priceitright.co.uk/food/baking/blog/why-four-pounds-an-hour-isnt-a-hobby/https://priceitright.co.uk/food/baking/blog/why-four-pounds-an-hour-isnt-a-hobby/Most UK home bakers have never worked out their real hourly rate. When the maths gets done — counting market hours, not just bake time — a lot are below £5/hour. Here's why £4/hour isn't a hobby.Fri, 01 May 2026 00:00:00 GMTPricingWagesConfidenceNealHow to stop feeling sick when you send your priceshttps://priceitright.co.uk/food/baking/blog/how-to-stop-feeling-sick-when-you-send-your-prices/https://priceitright.co.uk/food/baking/blog/how-to-stop-feeling-sick-when-you-send-your-prices/Every home baker knows the nausea when you send a price. It's not the number — it's that you're guessing. Here's what changes when you've costed the recipe properly, and scripts that don't apologise.Fri, 24 Apr 2026 00:00:00 GMTPricingConfidenceCustom OrdersNealButter is up 19%: how to recost your recipes without losing your regularshttps://priceitright.co.uk/food/baking/blog/butter-19-percent-recost/https://priceitright.co.uk/food/baking/blog/butter-19-percent-recost/UK butter prices are up 19% over the past year. For cake, brownies, and anything with buttercream, that's real money per bake — and a five-minute recost.Sun, 19 Apr 2026 00:00:00 GMTRecipe CostingIngredientsNealThe price-rise message you've rewritten four timeshttps://priceitright.co.uk/food/baking/blog/how-to-announce-a-price-rise/https://priceitright.co.uk/food/baking/blog/how-to-announce-a-price-rise/You've done the maths. Butter, the minimum wage, the oven cap. Now you need to tell your regulars. Here's the message that works — and why they'll barely notice.Sun, 19 Apr 2026 00:00:00 GMTPricingBusiness CostsNealThe UK minimum wage just rose to £12.71. Have you recosted?https://priceitright.co.uk/food/baking/blog/nlw-april-2026-recost-labour/https://priceitright.co.uk/food/baking/blog/nlw-april-2026-recost-labour/On 1 April 2026 the UK National Living Wage rose to £12.71 — a 4.1% increase. Most home bakers haven't recalculated their labour cost. Here's the five-minute fix.Sun, 19 Apr 2026 00:00:00 GMTBusiness CostsRecipe CostingNealYour oven just got cheaper: how the April 2026 energy price cap change affects your per-cake costshttps://priceitright.co.uk/food/baking/blog/oven-cost-april-2026-cap/https://priceitright.co.uk/food/baking/blog/oven-cost-april-2026-cap/On 1 April 2026 the Ofgem price cap dropped 6.7%. Most home bakers haven't recalculated their oven costs — here's the five-minute fix.Sun, 19 Apr 2026 00:00:00 GMTBusiness CostsRecipe CostingNeal