Most people who start a small business never learn how to price properly. They work out what the materials cost, add a bit on top, and sell. Sometimes they copy what the person down the road is charging. Often they haven't thought about it at all.
A year in, they're working most evenings and weekends. The money coming in covers the materials. They're paying themselves almost nothing. They love what they do, so they keep going — but the sums, if anyone did them, would not add up.
Price It Right exists because pricing is the single biggest lever small business owners have, and almost nobody teaches them how to use it.
What we believe
Pricing is a skill, not an instinct. You can learn it in a weekend. Nobody can do it on your behalf because nobody else knows your materials, your time, your kitchen or workshop or van, your customers. But the framework is the same across every trade — cost what it takes, cost your hours, add a margin that gives you a business, not a hobby.
Your time is not free. If you would not work for someone else at £0 an hour, you should not work for your own business at £0 an hour. The UK minimum wage is a floor — not a ceiling, not a goal, a floor. Every price you set should clear it.
Small moves matter. A 30p rise across 200 sales a month is £720 a year. A margin check every quarter catches the ingredient — or the part, or the product — that moved when you weren't looking. Most of what pricing well requires is small habits, repeated.
You do not owe anyone a discount. Not regulars. Not friends. Not because "that's what the market is used to." Price for the business that pays you fairly; the right customers will come.
Who we're for
Home bakers. Tradespeople. Hair and beauty professionals. Personal trainers. Craft makers. Anyone running a small operation in the UK and wondering if the numbers really work.
We build calculators, guides, and tools that do the maths with you — not a generic spreadsheet someone else made up and hopes you'll trust. Your numbers. Your trade. Your price.
Price It Right. Know your numbers.