How it works
Add your ingredients
For each ingredient, enter how much you used in the recipe, how much was in the pack you bought, and what the pack cost. Use the same unit for both quantities.
Enter your batch details
Tell the calculator how many units your recipe makes, how long it takes you, and what you'd like to pay yourself per hour.
Get your price
Set your target margin using the slider, then hit Calculate. You'll see your ingredient cost, labour cost, and a suggested selling price — instantly.
For each ingredient: enter how much you used in this recipe, then how much was in the pack you bought — both in the same unit (e.g. if you used 200g of butter from a 250g pack, enter 200 and 250). The calculator works out the cost per unit automatically.
e.g. 12 brownies, 24 cookies, 1 cake
What you'd like to pay yourself per hour
Example: at 40% margin, if your cost is £1.50 per brownie, you'd charge £2.50. Higher margin = more profit per sale. 40% is a common starting point for food businesses.
This calculation covers ingredients and your time. Overheads like packaging, energy, and pitch fees are not included — the full toolkit adds those.
Your results
Your recipe
at 40% margin · rounded up to nearest 50p
Cost breakdown
This doesn't include overheads yet. Energy, packaging, and pitch fees typically add 10–30% to your true cost — treat this price as your starting point. The full toolkit calculates your real floor price once overheads are added.
Selling on a delivery platform? Deliveroo, JustEat, and Uber Eats charge 20–35% in fees — your margin will be lower than this result unless you adjust your price upward. The full toolkit shows exactly what you keep after fees.
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Ready for the complete picture?
This calculator doesn't include your overheads. The Food Costing Toolkit does — so you know your real floor price before you set a single selling price.
All your recipes, one spreadsheet — organised, costed, and yours to keep.
- Change an ingredient price once. Every recipe that uses it updates automatically.
- Ingredient Master List — one central library for all your ingredients, costs stay consistent across every recipe
- Labour Rate Calculator — enter your hourly rate and batch time, get your true labour cost per unit
- Overhead Allocator — split energy, rent, and pitch fees across batches so nothing goes uncosted
- Margin & Pricing Calculator — set your target margin and get a suggested price that covers everything
- Platform Pricing Calculator — see exactly what to charge on Uber Eats, Deliveroo, and Just Eat to keep the same margin after fees
- Plain-English Getting Started guide — walk through every tab in under 30 minutes
- Instant digital download — use it today
£79 — one-time payment. No subscription.